Malavika Vijayan – Medium

Malavika Vijayan

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Malavika Vijayan
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Bootcamp

Call It — Countering stereotypes through UX research

If you’re here from the Behance link, welcome!

8 min readFeb 21, 2021

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Call It — Countering stereotypes through UX research

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Malavika Vijayan
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UX Collective

UX lessons from my grandparents

“Empathy is a key part of a UX designers arsenal”, they say. It’s grilled into our heads that we need to be thinking about our user, about…

6 min readJun 24, 2020

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An elderly woman in a purple outfit, smiling while next to a bush of red flowers.

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Malavika Vijayan
in
kustard.design

How user data with design can help in improving your website or app conversions

When you first set up your website, it was probably to put your content out to the world and get more traffic, views, and conversions…

5 min readNov 2, 2020

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How user data with design can help in improving your website or app conversions

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Malavika Vijayan
in
kustard.design

KUSTARD’S PRODUCT DESIGN PROCESS

As an outsider looking at an organization’s work, it can often be difficult to understand exactly what is going on within their walls…

8 min readSep 10, 2020

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A Kustard team member sketching wireframes

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Malavika Vijayan
in
kustard.design

Feature Review for the JioMart list feature

JioMart is an Indian online grocery delivery service, that soft-launched in December 2019. The joint venture between Reliance Retail and…

8 min readAug 28, 2020

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Feature Review for the JioMart list feature

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Malavika Vijayan
in
kustard.design

Quick ways to convert your users into buyers using Design Psychology

It’s the digital age and you’ve seen entrepreneurs, start-ups and small businesses everywhere setting up their online presence. Intrigued…

7 min readAug 20, 2020

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Quick ways to convert your users into buyers using Design Psychology

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Malavika Vijayan
in
kustard.design

UI and UX: A simple explanation

UI/UX design — it is a term that has been making the rounds at company meetings, in startup boardrooms, on the internet and especially in…

5 min readAug 18, 2020

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Venn diagram showing how UI is a part of the greater UX domain

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Malavika Vijayan

Malavika Vijayan

Among other things, I’m a product designer and an occasional artist. I hold a soft corner for slow brewed coffee, and the written word.

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