PinnedMalavika VijayaninBootcampCall It — Countering stereotypes through UX researchIf you’re here from the Behance link, welcome!8 min read·Feb 21, 2021--1--1
PinnedMalavika VijayaninUX CollectiveUX lessons from my grandparents“Empathy is a key part of a UX designers arsenal”, they say. It’s grilled into our heads that we need to be thinking about our user, about…6 min read·Jun 24, 2020----
Malavika Vijayaninkustard.designHow user data with design can help in improving your website or app conversionsWhen you first set up your website, it was probably to put your content out to the world and get more traffic, views, and conversions…5 min read·Nov 2, 2020----
Malavika Vijayaninkustard.designKUSTARD’S PRODUCT DESIGN PROCESSAs an outsider looking at an organization’s work, it can often be difficult to understand exactly what is going on within their walls…8 min read·Sep 10, 2020----
Malavika Vijayaninkustard.designFeature Review for the JioMart list featureJioMart is an Indian online grocery delivery service, that soft-launched in December 2019. The joint venture between Reliance Retail and…8 min read·Aug 28, 2020----
Malavika Vijayaninkustard.designQuick ways to convert your users into buyers using Design PsychologyIt’s the digital age and you’ve seen entrepreneurs, start-ups and small businesses everywhere setting up their online presence. Intrigued…7 min read·Aug 20, 2020----
Malavika Vijayaninkustard.designUI and UX: A simple explanationUI/UX design — it is a term that has been making the rounds at company meetings, in startup boardrooms, on the internet and especially in…5 min read·Aug 18, 2020----